Build
Programs and meals, handed over in a tap
Write the week once. Assign it to one client or the whole roster. They open it on the phone.
For serious fitness coaches
Your whole coaching business.
One app.
Training, nutrition, check-ins, payments and your community, in one place your clients actually use.
Fourteen days on the full desk. Then £49. Book a call and we will map it onto your business.
What lives in one login
Programs
Write the week once
Nutrition
Food in ordinary words
Check-ins
Sleep, weight, photos
Client app
Today on their phone
Inbox
One thread per client
Pay
0% cut. Your Stripe
Habits
Streaks they keep
Community
Challenges & broadcasts
AI drafts
You approve every send
Analytics
Who went quiet
Calendar
The week, assigned
Your name
White-label the phone
Start 14-day trial
No card for 14 days. Then Studio is £49. You keep 100% of package money.
14 days
Full Studio, no card
£49
Then the working desk
0%
cut of package money
What Tarna is
One login. Your whole coaching business.
Most coaching businesses run on a duct-tape stack. Tarna replaces the lot.
WhatsApp for check-insNotes for programsMyFitnessPal screenshotsA second app for payTarna
Deliver
Your clients' app
Today's session, food in ordinary words, a check-in that is not a voice note lost in WhatsApp.
Measure
The desk
Sleep, weight, photos, who went quiet. One thread per client. Reply once on Monday.
Scale
Pay, team, your name on the app
Packages hit your Stripe. Zero platform cut. Floor adds seats. Enterprise puts your brand on the phone.
Straight off the desk
Real screens. Not a mood board.
The desk a coach sits on Monday. The phone a client opens between sets.
tarna · desk
This week · James
Lower A · strength
- Back squat5 × 5 @ 90kg
- Romanian DL3 × 8
- Split squat3 × 10
- Farmer carry4 × 40m
Where you fit
Which one is you?
01
Solo coach
Every client, every check-in, all on you
- Programs, meals, and messages in one place
- Check-in admin drops from Sunday nights to minutes
- Look like a studio, not a spreadsheet
02
Coaching team
Coaches under you, or you are about to
- Same roster. Broadcasts land on their phone
- See who went quiet before they cancel
- Stop being the bottleneck in your own business
03
Gym or studio
Hybrid coaching under your own brand
- Floor work and remote weeks on the same desk
- CSV in. Invite links out the same afternoon
- Enterprise puts your name on the app
White label
Your brand. Your app. Not ours.
Enterprise puts your name on the phone. Clients download you — not a generic trainer app.
- Your logo, your colours, your name
- The same desk. Programs, meals, check-ins, pay
- We walk branding and migration on the call
Today
Lower A
Nora · 48 min
Back squat
5 × 52RDL
3 × 83Split squat
3 × 10Start session
What they open
What happens on the call
No 45-minute pitch.
1
Pick a time 2 min
Tell us the roster, the app you are on, and how you take money. We reply from hello@tarna.io.
2
We map it onto your business 20 min
Programs, meals, check-ins, packages, the phone. Onto the practice you already run — not a feature tour.
3
You decide zero pressure
Studio is £49 after a 14-day trial. If it is not a fit, we say so.
Just coaches talking shop.
An honest filter
Who it is for, and who it is not
Book the call if
- You coach paying 1:1 or hybrid clients, or run a small floor
- You want programs, meals, check-ins, and pay in one place
- You are ready to leave Trainerize, TrueCoach, Everfit, or a sheet
Skip it if
- You are not coaching yet — get clients first, then come back
- A handful of casual clients and a spreadsheet is honestly fine
- You need a 12-site leisure-trust LMS. That is not this.
Straight answers
Questions coaches actually ask
- Is this a demo or a live desk?
- Those tiles are the working product. On a call we open a Studio and map your roster, your programs, and how you take money.
- What does Studio cost?
- Studio is £49 a month for the working desk: training, nutrition, check-ins, and pay. The first 14 days are free. We take 0% of package money.
- Can I leave Trainerize, TrueCoach, or Everfit this week?
- Export a CSV, drop it, send invite links. Emails match. The relationship stays with you.
- Do I have to start on a call?
- No. Open a 14-day Studio trial. The call is for coaches who want it mapped onto the business they already run.
- Do you take a cut of client payments?
- No. Packages go through Stripe Connect to the coach. Card or PayPal.
The next step
Book your strategy call
Twenty minutes. You leave with how the desk would look for you — whether you join or not.
How many clients do you currently coach?